Pros (+) Everything about this stay was fantastic. The rooms were massive by European standards and so were the beds. They were heated nicely and had heated towel racks, lighting and tech was great. The staff were so friendly and helpful. The location was pretty good.
Cons (-) The only downside is you aren't right downtown but it's tough to say really what downtown actually is. It's such a big sprawl of a city so it's in Reykjavik but just not the heart I guess, they have a shuttle to make up for this.